Pension wise will offer free and impartial guidance


Economic Secretary to the Treasury Andrea Leadsom has unveiled the name and logo of the new pensions guidance service.

Pension wise will be a first port of call for consumers, offering free and impartial information and guidance to people with a defined contribution pension approaching retirement.

From April 2015, over 300,000 individuals a year with defined contribution pension savings will be able to access them as they wish from when they turn 55.

The creation of Pension wise follows the announcement by Chancellor of the Exchequer George Osborne in the summer that the government will provide access to free and impartial guidance on how to make the most of the new pension freedoms, which come into effect in April 2015.

The name of the guidance service is being published alongside an update on the implementation of the service.

Economic Secretary to the Treasury Andrea Leadsom said:

"People who have worked hard and saved all their lives will be free to choose what they do with their money from next April. We want people to be empowered to make informed and confident choices and I’m delighted to announce Pension wise: Your money. Your choice as the brand name for the impartial guidance service we are building. Pension wise will be a first port of call for people with a defined contribution pension who are approaching retirement. It is a distinctive brand, making it easy for consumers to know where to go for help and guidance."

Dr Ros Altmann, the government’s business champion for older workers said:

"I welcome the further details on the guidance service published by the government today. It is absolutely right that we invest in helping people make the best decisions with their retirement savings. Until now, there has been no help with the complex decisions people face when they reach pension age and at last, there is an independent source of help to point people in the right direction. The service needs to be a strong brand – Pension wise seems a sound choice. It will be important to promote this brand so that people recognise it and have confidence in the quality and value of guidance."

The new name and logo will be used by all those involved in providing the online, face to face and telephone guidance, making it trusted and accessible.


Source - HM Treasury